Service Areas
Boost Innovation integrates seamlessly with your teams, your processes and your leadership to ensure project success
Market Research
When it comes to new product development, focusing your efforts on a specific target audience saves time, reduces rework and improves your chances of success. Boost Innovation combines secondary research paired with your organization’s expertise to identify market segments that represent the best potential.
Voice of Customer (VOC)
For targeted market segments, BI will work with your subject matter experts to determine which end users to engage and which key decision-making roles to involve in the product development phases. Using your proprietary contacts and/or externally-sourced contacts, Boost Innovation will interview end users and identify key deliverables based on the target’s most critical unmet needs.
Scope and Business Case
Define the problem to be solved and the business opportunity to build a project team around. Typically, we work with a cross-functional team of your experts in sales, marketing, engineering and operations if available, to ensure best fit to your organization’s core competencies or strategic growth areas. Boost Innovation will support your team in developing the problem definition and the customer’s desired outcomes ideal for technical brainstorming, competitive benchmarking and concept testing parameters.
Project Management to Early-Stage Concepts
Depending on your needs, the project can be delivered to your development team at the business justification stage or Boost Innovation can continue to work with your team (or external resources) to develop initial concepts for VOC feedback. The iterative process to design viable concepts is unique to each industry but in all cases, continuing to gather customer VOC throughout the development process is critical to ensure a new product successfully meets customer expectations.
Project Oversight to Launch
The development process at every organization is unique and often highly proprietary. Boost Innovation can optionally provide oversight and guidance with regular check-in where needed to ensure the project team hits milestones and launch targets while delivering on the target customer’s desired outcomes and the organization’s cost targets.
Don’t have a process? Boost Innovation can engage your team to define one, establish team roles and responsibilities, critical milestones and leadership check-ins to ensure the project stays on track.