Giving B2B Companies a Boost to Develop New Products
Boost Innovation works seamlessly with your project team as a catalyst for new product opportunities.
Developing new products or services can be challenging, especially the critical early stages of discovery in a dynamic B2B landscape. Boost Innovation will work in tandem with your team:
listening to understand the problem from your customer’s point of view,
defining the problems your targets are trying to solve,
clearly articulating and prioritizing their desired outcomes,
all within the context of the work they’re trying to accomplish.
These are the critical inputs to developing product solutions. Effective customer interaction to learn their practices and their expectations is key to a successful project start up and contributes massive value to every stage of the development process. Boost Innovation can help your team jump start your innovation process by identifying opportunities with your target customers.
Where do we start?
Who to ask
Define the target market
Identifing key market segments to target for your new product development efforts is an important first step that allows you to focus your team’s efforts and avoid scope creep. This may be a market you currently serve, an emerging market, or an adjacent market you wish to expand into. Boost Innovation will help you define those markets and work together to identify opportunities that best fit your objectives for growth.
How to listen
Leverage voice of customer (VOC)
In B2B, your target customers are the experts of their operations, their products, and their industry. The key to launching successful new products starts with understanding your target’s roadblocks, opportunities and desired outcomes in a way that allows your team to develop viable solutions that are most impactful for their organization.
Define the problem to be solved…and solve it
Focus on your customer’s desired outcomes
Understanding the work your target is trying to do, prioritizing the most critical problems they are trying to solve, and articulating their desired outcomes are critical inputs to successful new product development.
Need a second-stage boost? BI can work with your team to consider viable solutions, develop a business case, outline investment and profitability targets and deliver early stage concepts based on the desired outcomes defined by your customers or target market.
“Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.”
– Willy Wonka in the 1971 film of Charlie and the Chocolate Factory by Roald Dahl
Get in Touch
Does your B2B team desire a boost to get new product ideas off the starter block?